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Taking Care of the Tide

Taking Care of the Tide

Hotel Capstone is the longtime, game-weekend home for the Alabama football team.

SidelinER Takes Center Stage

SidelinER Takes Center Stage

Pop-up medical tent for Crimson Tide football games is gaining nationwide attention.

Minor League Baseball's Business Plan

Minor League Baseball's Business Plan

Minor league baseball is a highly promoted, year-round entertainment enterprise — with loudly touted but minimal contributions from the Majors.

Luring Outdoor Enthusiasts

Luring Outdoor Enthusiasts

A new recruiting tool, the University of Montevallo President’s Outdoor Scholars Program seeks out students who love fishing and hunting.

The 90 Percent of Training in Your Head

The 90 Percent of Training in Your Head

Clinical psychologist Bhrett McCabe fashioned a practice aimed at optimizing athletic performance and branded it The MindSide.

The Arc of Triumph

The Arc of Triumph

Alabama engineer and Silicon Valley physicist team on 16-patent optical system that optimizes basketball shots. A flood of early buyers includes five NBA and 20 college teams, including Troy, Auburn and UAB.

Quarterback Business

Quarterback Business

The only walk-on freshman to start at quarterback in an SEC game is not the pinnacle of the record books. But it was enough — along with lessons on the business gridiron — to launch David Morris’ sports training startup QB Country, 5 years old and growing.

Alabama’s Latest Big Ride

Alabama’s Latest Big Ride

CEO Scott Wine explains why Polaris Industries — the world’s leading powersports vehicle manufacturer — became Alabama’s biggest economic development news of 2015.

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