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Lamar to Lead Mobile Office of ServisFirst

Newly named CEO of ServisFirst’s Mobile operations Bibb Lamar.

Newly named CEO of ServisFirst’s Mobile operations Bibb Lamar.

Photo by Todd Douglas

Longtime Mobile banker Bibb Lamar has been named president and CEO for Mobile operations of Birmingham-based ServisFirst bank. Lamar retired in March as president of Mobile-based BankTrust, when it was sold to Trustmark, based in Mississippi.

ServisFirst is “the epitome of what I believe in as far as a community bank,” says Lamar. “We don’t have a brokerage; we don’t sell insurance.”  Instead the bank focuses on handling deposits and loans and prides itself on local decision-making and same-day service.

And he says he’s pleased with the bank’s emphasis on technology that allows for good service with one main office in a city and just a couple of branches.

And if that main office doesn’t provoke a sense of déjà vu, nothing will. In his new role with a new bank, he’s going right back to the former BankTrust headquarters. 

The bank has also named its Mobile board and lead bankers, including an array of former BankTrust leadership.

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