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Balloons & Branding Fest

36th Annual Alabama Jubilee.

36th Annual Alabama Jubilee.

Advertising and fun met in the sky over Decatur this year for the 36th Annual Alabama Jubilee. The event draws thousands of spectators for sky-high races, games and glows — it’s listed as among the top 20 tourist attractions in the Southeast — but it’s also a chance for businesses to reach potential customers in the ultimate product placement style of advertising.

Pepsi, Re/Max, Daikin, Rafferty’s, Touchstone Energy Cooperatives and Vanderbilt University Medical Center are among companies that let their logos drift before a captivated crowd during the festivities.

The balloon is “invaluable to our branding and visibility,” says Re/Max Platinum owner Terry Taylor, the local franchise sponsor for the famous Re/Max balloon.

“Seeing a hot air balloon with a company logo has a longevity for name recognition that far exceeds the average stationary billboard,” says Bill Wahl, pilot for Daiken America’s balloon. “It is a medium that instantly attracts the view to the message.”

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